-- Please select --
Attorney Law Automotive
Entertainment The Arts
Landscaping Medical Pharmaceutical
Real Estate Mortgage
Describe, in plain English, what your company does.
How do you help your clients? What benefits do you offer them? How are their lives / businesses enriched by your product / service?
What is the main objective you hope to achieve with the copy?
What is your USP? (i.e. something your competitors can’t provide)
. Do you have any evidence to support your claims?
Do any of your competitors provide a similar service? Who are they? What are their strengths? What does their marketing (website, brochure,
etc) look like. Provide links to their websites if possible.
Who is the main audience -- who will be reading the copy? Provide as much information about the client as possible.
Is there a secondary audience who should also be targeted in addition to the main client?
What is the primary conversion objective of the copy?
Are there any secondary objectives?
What sort of copy do you like? Do you have a preference for tone of voice?
. If your business was a person, who would they be?
What do you like about your current copy? What don’t you want me to change?
What don't you like about your current copy?
Additional information – now I’ve got you thinking, is there anything else you think I need to know?
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